Ashfield Healthcare Communications Editorial Policy

Editorial Integrity
Ashfield Healthcare Communications is committed to providing healthcare professionals with balanced, objective, scientifically rigorous, and accurate disease-state content relating to myriad therapeutic areas. Our educational websites are communities where healthcare professionals interested in enhancing patient care can access information addressing practice gaps in cardiovascular disease, diabetes, pain management, and gout, among other diverse areas.  

Content Types
Ashfield Healthcare Communications websites feature both independent and third-party sponsored content intended for US healthcare professionals. Independent content is created by our Editorial staff, and is free from the influence of commercial supporters. Third-party sponsored content is supported with funding from a commercial interest and complies with FDA regulations or policies pertaining to the marketing of pharmaceutical agents or devices.
 

We provide full transparency by disclosing the nature of all content developed and housed on our websites. Pages are designed to differentiate independent from third-party sponsored content and advertisements, and all pieces of content are clearly labeled to identify their funding source. Additionally, searches on our sites will provide a list of relevant content labeled as independent or sponsored. We take these steps to ensure that you are always aware of the type of content you are accessing.  

Our websites also feature non-paying banners or "friendly links" to third-party websites. These banners and links are not paid advertisements and are provided as a resource. Non-paying banners will be labeled to distinguish them from paid advertisements. The hosting of non-paying banners and friendly links does not suggest that Ashfield Healthcare Communications endorses these websites for use by our visitors. We will always alert you when you are leaving our websites and visiting another website; use of a third-party website is in accordance with that site’s policies and terms and conditions. 

Independent Content
Dissemination of timely and clinically relevant information to our target audiences is important to us. To ensure that our websites feature the latest scientific data, Ashfield Healthcare Communications creates original independent content based on a rigorous needs assessment that identifies practice gaps and barriers. Our comprehensive needs assessment includes a review of accepted guidelines, surveys of practicing clinicians, expert interviews, and a review of the clinical literature. This analysis is used to shape content that directly addresses identified practice gaps.

Independent content on our websites is free from the influence or control of pharmaceutical and/or device manufacturers. An Education Council featuring preeminent thought leaders and educators guides independent content development. Independent content is authored by healthcare professionals and/or our Editorial staff, and reviewed by members of our Education Councils; select content is peer reviewed. Authors' clinical and/or academic affiliations and medical training, financial disclosures, and potential conflicts of interest are provided for all content developed. Financial disclosures and potential conflicts of interest are also provided for content reviewers.
 

Sources for independent content include but are not limited to peer-reviewed medical and scientific journals, thought leaders, medical association meetings and congresses, and government reports. 

As part of our ongoing mission to disseminate best available medical evidence, independent content on our websites may occasionally discuss uses for products or devices that are not approved by the US Food and Drug Administration or appropriate regulating body, or that are investigational in nature. Such uses will be noted at each instance. 

Independent content on our websites is created by Ashfield Healthcare Communications and labeled as such. This content is paid for in part with support from pharmaceutical and/or device manufacturers, and other interested parties. Supporters provide unrestricted funding to Ashfield Healthcare Communications websites. Funds toward websites are not in direct support of specific content or our Education Council members. As such, financial supporters do not exert any control or influence on content that is created. Financial support of our websites allows supporters the opportunity to fund independent ad-hoc programs, such as webcasts and case studies. These programs may be single or multi-supported. Appropriate disclaimers identifying these programs as independent (created by Ashfield Healthcare Communications) will be provided for each. 

Third-Party Sponsored Content
Ashfield Healthcare Communications receives funding from pharmaceutical and/or device manufacturers and other interested parties to provide information about their products and services on our websites. Third-party sponsored content is developed by or under the discretion of the sponsor and is not subject to editorial review by Ashfield Healthcare Communications. Third-party sponsored content may be accessible directly from our websites or we may provide a link to a third-party website. As with all links provided on our websites, we will notify you when you are being redirected to sponsored content on a third-party website.

All sponsored content on Ashfield Healthcare Communications Group websites is labeled as having been developed by or under the discretion of the sponsor. The hosting of sponsored content and banners on our websites does not suggest that Ashfield Healthcare Communications endorses these websites for use by our visitors. Ashfield Healthcare Communications is not responsible for the content on external websites to which we may provide links. We will always alert you when you are leaving our websites and visiting another website; use of a third-party website is in accordance with that site’s policies and terms and conditions.
 

Advertisements
Our websites may also feature third-party paid and non-paying advertisements. All paid advertisements will be clearly labeled “Advertisement” to inform you that you are reading or being redirected to third-party advertised content. If you click on an advertisement that is hosted on a third-party website, we will notify you that you are leaving our website. For more information about advertising on Ashfield Healthcare Communications websites, please visit our Advertising Policy.

Editorial Staff
A seasoned Editorial staff consisting of editors and writers with more than 25 years' combined experience in creating clinically relevant, scientifically rigorous content for healthcare professionals on a number of therapeutic areas, including diabetes, cardiovascular disease, pain management, and gout, among others, is responsible for creating content on Ashfield Healthcare Communications websites. Our Editorial staff members are not medical or health professionals. Editors who create independent content are kept distinctly separate from those who work on sponsored content—no Editorial staff member will serve in both capacities within the same therapeutic area. Disclosures. Potential conflicts of interest are provided for all content developed.
 

Education Councils
Ashfield Healthcare Communications works with preeminent thought leaders and educators spanning myriad therapeutic areas to create clinically relevant, scientifically rigorous independent content. Working closely with our Editorial staff, our Education Councils provide guidance for the creation of independent content based on practice gaps identified during a comprehensive needs assessment. Our Education Councils also review independent content to ensure balance, objectivity, scientific rigor, and accuracy.
 

Editorial Content Limitations
Every effort is made to assure that the content on Ashfield Healthcare Communications websites is correct; the information and programs are in no way a substitute for training and education in the therapeutic areas that represent the focus of any of the websites. The information presented on our websites is not intended to replace the advice of a healthcare professional, nor to replace, but rather support, the relationship between the patient and the healthcare professional.
 

Ashfield Healthcare Communications does not promote, endorse, or encourage the use of medications or devices in a manner that has not been approved by the US Food and Drug Administration (FDA) of appropriate regulating body. While we accept advertising on our websites, placement of an advertisement does not constitute that Ashfield Healthcare Communications is promoting the use of a product or device for a non–FDA-approved indication.